If you mean clean, you're probably familair with BISSELL.com. The site offers a huge product catalog for site visitors, listing every gasket, bolt, and brush dynamically paired to each BISSELL product. The user comes first in all that BISSELL offers, with logical navigation and product selection all controlled through the CMS.
BISSELL's wildly successful Pet Photo Contest is also a creative extension of the CMS, converting customers into fans by the tens of thousands. Users are engaged, learn more about the BISSELL product line, and lots of "awww, how cute" comments create a tighter bond to the BISSELL brand.
C2 has augmented the CMS experience for BISSELL Homecare, adding customized administrative and reporting abilities, a robust product index with up to 20 search attributes per product, use of multiple taxonomies to build refinement options, and powering interactive JavaScript elements with Ektron's native XML output. Our work allows marketers to be marketers and techncians to get their nerd on without interferring with product sales.
For the pet contest, we used an Ektron SmartForm to manage the "voting" period, and each entry was submitted via a custom .NET form as a content block to the CMS. The pet photo submissions were uploaded via Flash and AJAX to a separate server, giving the submitter cropping capabilities before final submission.
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Every human has limitations. Being aware of common limitations can help you design a better user experience - one that not only minimizes the negative effects of these limits, but also capitalizes on their positive aspects.
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AAAAAAAAAAAAAAND THAT’S THE GAME! March Madness 2012 has come to a close, and the basketballs have all been packed away. Dry those tears and help us congratulate our new champion: JONATHAN WILSON! Competition was stiff, but Jonathon worked his way up the bracket and managed to hold on to his top spot. His bountiful winnings are on their way! The brackets have spoken. That’s March Madness 2012 folks, let’s give our winner a hand and we’ll see you all next year.
April 04 at 10:14 AM
Circus Big Pop LiteNow available for iPad - get poppin' with Circus Big Pop! A fun and addicting game to slice and dice your way through popcorn, peanuts, lollipops and more to release the Ringmaster's friends! You can stop once you start poppin'!
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