$380 million in sales. 81 countries. 1,300 employees.
One web partner.
Johnson Outdoors provides innovative and easy-to-use products
for fishing, marine electronics, camping, diving, and paddling.
Their customers expect nothing less than the same ease of use in
their web experiences. We work directly with Johnson Outdoors
technology and marketing teams in managing a total of 16 separate
brands, leading their design and build efforts and providing
Johnson Outdoors' single source support for each web property.
The Glitz
Design? Sure. Build? Definitely.
Advise? Happy to. We work in a wide range of
capacitites to ensure JOI's online success. We serve as a
primary partner for all CMS-based web work and provide valuable
services in "web-ifying" designs created by other JOI marketing
partners.
The Guts
The world's foremost outdoor brands are driven by much more than
attractive sites. C2 works directly with JOI's technology
team not only to fill requests for additional web functionality and
site enhancements, but also in leading decision making for
essential public-facing and back-office technologies. We've
assisted with ERP integrations, shepherded a major web-to-CRM
effort, and have even had the honor of creating a from-scratch
system for tracking and registering products for their most popular
brands.
What we did
- Worked with JOI partners to implement designs for the web
- Heavy third party integrations, such as CRM and Google API
- Custom designed product tracking and ordering tool
- Helped unify most sites under one CMS platform
- Leveraged every digit of existing code across multiple
brands
- Designed and built vital business systems using custom
databases
- Helped create a wicked sweet Facebook-to-CRM integration