$380 million in sales. 81 countries. 1,300 employees.

One web partner.

Johnson Outdoors provides innovative and easy-to-use products for fishing, marine electronics, camping, diving, and paddling. Their customers expect nothing less than the same ease of use in their web experiences. We work directly with Johnson Outdoors technology and marketing teams in managing a total of 16 separate brands, leading their design and build efforts and providing Johnson Outdoors' single source support for each web property.

The Glitz

Design?  Sure.  Build?  Definitely.  Advise?  Happy to.  We work in a wide range of capacitites to ensure JOI's online success.  We serve as a primary partner for all CMS-based web work and provide valuable services in "web-ifying" designs created by other JOI marketing partners.

The Guts

The world's foremost outdoor brands are driven by much more than attractive sites.  C2 works directly with JOI's technology team not only to fill requests for additional web functionality and site enhancements, but also in leading decision making for essential public-facing and back-office technologies.  We've assisted with ERP integrations, shepherded a major web-to-CRM effort, and have even had the honor of creating a from-scratch system for tracking and registering products for their most popular brands.

What we did

  • Worked with JOI partners to implement designs for the web
  • Heavy third party integrations, such as CRM and Google API
  • Custom designed product tracking and ordering tool
  • Helped unify most sites under one CMS platform
  • Leveraged every digit of existing code across multiple brands
  • Designed and built vital business systems using custom databases
  • Helped create a wicked sweet Facebook-to-CRM integration

 

@thec2group
  • Ladies and Gentlemen! C2 has launched our first game available for the iPad,Circus Big Pop Lite. FREE in the app store! http://t.co/XL83V4qs May 1, 2012 via @thec2group
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  • Hurrah to the amazing Mackenzie who celebrates another year of life! May the next year be exciting, encouraging and blessed! Happy Birthday! Dec 23, 2011 via @thec2group
  • C2 closed down Friday to volunteer at Meals On Wheels. #Volunteer, connect, and serve your community. Great experience! #mealsonwheels Nov 14, 2011 via @thec2group
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