Upgrade your possibilities
with CMS 13
Discover a powerful new way of working with Optimizely's Visual Builder, virtual teammates, and more.
→ Scope Your UpgradeWhat Staying on CMS 12 Costs
Another quarter of waiting
Landing pages, layout changes, and personalized variants wait in the dev backlog behind everything else. Visual Builder hands that work to your team.
Shadow AI rules the day
Your team already uses AI, in browser tabs outside the CMS, disconnected from your content and ungoverned. Mark brings that work inside the system, on CMS 13.
Falling ever further behind
Every new Optimizely release ships on CMS 13 only. Your site keeps working while the roadmap, and your peers, move on without you.
What CMS 13 Gives Your Team.
We move your existing CMS 12 site onto CMS 13 and keep what your team relies on working. Content, templates, and integrations carry over, but with improved capabilities.
Marketing finally ships on its own
No more waiting on the dev backlog, Visual Builder gives your editors one interface for pages, blocks, experiences, and media. So you can ship more, and sooner.
Put virtual teammates to work
Mark puts agents for drafting, optimization, and governance inside the CMS, working from your content and your standards. Now AI can move out from the shadows and into your system, fully connected and governed.
One content foundation for people and agents
Optimizely Graph makes every piece of content readable by every channel, every agent, and every connected system, from one source.
A platform that keeps gaining
New Optimizely features ship on CMS 13. On the DXP, that already includes an embedded DAM and built-in generative engine optimization, with more possibilities in every release.
Free CMS 13 Upgrade Scoping
Find out exactly what your upgrade requires, and what it will cost, before you commit any budget.
→ Scope Your UpgradeNo obligation to proceed. The findings are yours to keep.
A review of your code, content types, integrations, third-party add-ons, and hosting
A check on site search, the most common reason an upgrade goes beyond the baseline
A content-readiness read: which capabilities your team can use at launch and which need cleanup first
A fixed-price proposal that separates what it takes to run your site on CMS 13 from improvements you choose to add
The $29,000 baseline covers a well-scoped CMS 12 site without Search & Navigation migration or substantial custom remediation.
We upgrade more than your platform.
A version upgrade changes little on its own. Nothing about how your team works changes until someone decides how the new capabilities get used and who owns them. We plan every project around that question.
From Scoping to CMS 13 in Weeks
Scope
We review your current implementation at no cost and share what we find.
Propose
You receive a fixed-price proposal with milestones, and any additional work listed and priced on its own.
Upgrade
Our tooling handles the routine changes. Our engineers handle the rest and test against the acceptance criteria in your proposal.
Launch and Activate
We manage the release, stabilize the live site, and walk your developers and editors through what changed.
Put CMS 13 to Work with VECTOR Managed Services
Optimizely's Visual Builder, Mark, and Graph don't activate themselves. With VECTOR, a dedicated C2 team carries activation and ongoing improvement forward, starting with the workflow problem your team already feels, so the capabilities you upgraded for become part of how your team works.
→ Explore VECTOR Managed ServicesWhy You Should Upgrade to CMS 13
What the move to CMS 13 changes for marketing and digital teams, and how to sequence the new capabilities once the platform is stable.
→ Read the thinkingYou're One Small Step from a Big Leap Forward
Get your free, no-obligation quote, and upgrade your possibilities with Optimizely's CMS 13.
Common Questions About Upgrading to CMS 13
Our baseline is approximately $29,000 for a well-scoped CMS 12 site without Search & Navigation migration or substantial custom remediation. Custom code, integrations, third-party add-ons, and hosting can change that number, so free scoping establishes the requirements before you receive a fixed-price proposal.
The baseline delivery window is two to four weeks from kickoff, once scoping and prerequisites are complete. Substantial search, integration, or customization work can extend it, and your proposal defines the timeline for your site.
Site visitors shouldn't, because a focused upgrade preserves your site's current experience and functionality. Editors will see a new editing interface in CMS 13, and at launch we walk your developers and editors through what changed.
No. CMS 13 continues to support existing .NET MVC approaches, and Visual Builder works alongside your existing pages and blocks. A redesign or a full Visual Builder rollout can be evaluated on its own merits and scoped separately.
It needs to be addressed, because Search & Navigation is not supported in CMS 13. The relevant functionality typically moves to Optimizely Graph, which is included in the CMS 13 license. It is the most common reason an upgrade goes beyond the baseline, so scoping assesses it and prices the work before you commit.
No. CMS 13 supports Mark and the Agent Platform, but activation depends on your environment, configuration, and product entitlements. Mark is provisioned separately and requires Opti ID, which is available on DXP. Scoping identifies which capabilities your team can use at launch.
Not directly. Optimizely supports a direct CMS 11 to 13 path, but it involves a different level of framework and customization work. Sites using Optimizely Commerce also need a compatible Commerce upgrade. Both are assessed and priced separately during scoping.