Insights

As we prepare to attend ACE26 in our home town of Grand Rapids this June, one tension keeps surfacing in conversations with credit union marketing and digital leaders: the discrepancy between how much organizations are investing in their digital presence and how much of that investment members actually experience. The budget is there, and the intent is genuine. But the result, too often, is a digital experience that still doesn't match what members can get from a larger institution down the street.