Our Daily Bread Ministries (ODBM) faced significant digital challenges due to a fragmented web infrastructure. Operating numerous websites across differing content management systems (CMSs), ODBM encountered inconsistent user experiences, inefficient content management workflows, and difficulties in maintaining a cohesive brand identity. This fragmentation impeded their ability to effectively engage their audience and adapt to evolving digital expectations.

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The organization's legacy systems lacked the flexibility to support multilingual content, scalable layouts, and modern digital experiences such as video and podcast integrations. Because of this, ODBM could not effectively show the diversity of their offerings beyond their daily devotionals. Their platforms did not provide the necessary tools for personalized user experiences or advanced tracking and analytics, both of which are essential for understanding and meeting the needs of their growing global audience.

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Recognizing these challenges, ODBM sought to unify their digital presence by transitioning to amore robust and scalable solution. The goal was to enhance user engagement, streamline content management, and establish a flexible foundation capable of supporting future growth and the integration of additional international sites and brands. This strategic move aimed to align their digital infrastructure with their overarching mission, ensuring that their diverse content offerings could better reach audiences worldwide.