ODBM partnered with The C2 Group to modernize and unify its digital presence, enhancing user experience and operational efficiency.

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C2 led the replatforming of ODBM’s primary website to the Optimizely Digital Experience Platform (DXP), consolidating multiple disparate sites into a cohesive, scalable, and multilingual platform. This transformation enabled ODBM to streamline content management workflows, allowing editors across various regions to efficiently create and manage content tailored to their audiences.

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The new platform's flexibility supported the integration of diverse content types, including videos and podcasts, catering to the evolving preferences of ODBM's global audience. Additionally, enhanced user personalization and improved tracking and analytics capabilities empowered ODBM to deliver more targeted and engaging content than was possible before.

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Post-implementation, ODBM observed significant improvements in site performance, user engagement, and search engine optimization (SEO), particularly for their U.S. site. The collaboration with C2 not only addressed existing operational inefficiencies but also positioned ODBM for future growth, facilitating the seamless integration of any future sites and brands.

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This digital overhaul laid the foundation for ODBM's ongoing efforts to engage a diverse, international audience through a unified and dynamic digital experience.

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Established in 1938, ODBM is a non-denominational, non-profit Christian organization headquartered in Grand Rapids, Michigan.

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ODBM employs over 600 staff across 35 offices worldwide, all working towards their mission to make the wisdom of the Bible both understandable and accessible to all.

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Through devotionals, podcasts, videos, and educational resources, the ministry reaches millions in more than 150 countries, fostering spiritual growth and engagement on a broad scale.

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