In an era where digital transformation is no longer optional, organizations must evolve to stay competitive. For years, many enterprise teams have relied on Sitecore to manage complex digital experiences. As demands increase for agility, speed, and flexibility, many businesses are rethinking their platform decisions.
At The C2 Group, we're passionate about helping companies refine their digital strategies by transitioning from legacy platforms, like Sitecore CMS, to agile solutions like Optimizely. Our collaborative approach partners with clients not only to adopt new technologies but to thrive with them. As Sitecore XP approaches end of life, businesses face a critical decision to either invest in a costly, complex rebuild with XM Cloud, or explore a more modern DXP that delivers measurable ROI.
What is Sitecore?
Sitecore is a digital experience platform (DXP) and content management system (CMS) designed for large-scale enterprises. The platform’s complexity, high licensing fees, and reliance on IT resources can slow down marketing teams when quick adaptation and rapid market entry are essential.
Why Businesses Are Seeking Sitecore Alternatives
Digital experience platforms must keep pace with both customer expectations and internal team needs. Legacy platforms, although once revolutionary, can hinder growth. Sitecore’s latest platform still relies on outdated .NET 4.8x technology, while Optimizely is built on .NET Core for faster, more secure performance and easier scalability.
A 2025 Forrester Total Economic Impact™ (TEI) study commissioned by Optimizely found that organizations using Optimizely One achieved a 446% ROI over three years, and a payback period of less than six months.
Challenges with Sitecore:
- Steep learning curve and developer dependency
- High total cost of ownership
- Rigid architecture that slows innovation
- Long deployment timelines and upgrade cycles
Sitecore vs. Optimizely: Why Optimizely Wins
Optimizely is a modern, cloud-native DXP built for flexibility, performance, and marketing agility.
Data source: Forrester Consulting, “The Total Economic Impact™ of Optimizely One,” 2025.
As Shafqat Islam, President of Optimizely, stated:
“Marketers are under pressure to move faster than ever, and the old way of stitching together point solutions just can’t keep up. The Forrester study underscores how bringing content, data, and AI together in one operating system doesn’t just simplify marketing—it creates measurable value.”
Optimizely Advantages
- Seamless integration: Built on a flexible, composable foundation, Optimizely One connects seamlessly with third-party systems and existing martech stacks, giving teams a single platform to manage content, data, and digital experiences.
- Dynamic personalization: Optimizely’s AI-powered personalization helps teams deliver experiences that convert. In the Forrester Total Economic Impact™ study, companies using Optimizely One saw an 8% increase in conversions and a 5% rise in digital sessions, driving over $40 million in additional revenue within three years.
- Cost efficiency: With a pay-as-you-grow model, Optimizely reduces unnecessary expenses associated with legacy systems. Enterprises in the TEI study achieved a 446% ROI and recouped their investment in under six months.
- Optimizely is a 2025 Leader in both the Gartner® Magic Quadrant™ and Forrester Wave™ for Digital Experience Platforms, helping enterprise teams innovate faster with less friction.
Our Proven Process: From Sitecore to Optimizely
As an Optimizely Platinum Partner, The C2 Group delivers more than just technical implementation. We offer a strategic, user-first approach to CMS modernization. Our team brings deep experience in enterprise platforms like Sitecore and a passion for helping clients move toward more flexible, scalable solutions with Optimizely.
Every migration is guided by our proven process, designed to reduce risk, maximize adoption, and keep your business goals front and center. We start by aligning on goals, timelines, and team dynamics to build trust and create a shared vision. From there, we partner with your stakeholders to define a clear roadmap, outlining deliverables, success metrics, and implementation details.
As we move into development, our team stays flexible and communicative, ready to adjust when needed while keeping the project moving forward. After launch, we provide hands-on training and documentation so your team feels confident managing the platform.
And our partnership doesn’t stop there. We continue to support and optimize your platform post-launch, helping your digital experience grow alongside your business and deliver lasting value.