Too Prepped to Be Stressed

Brian Beaupied
Marketing Manager

Three launches in as many weeks.

Sounds pretty hectic, right? Not necessarily.

As a project hits its home stretch, there are a lot of variables that come into play. Has all content been moved to the new site? Has quality assurance testing revealed any new or unforeseen issues? Does the launch involve a migration? Are project teams on both sides doing their part to meet tight deadlines?

But if well-planned, well-prepared, and well-made, a launch can be relatively low-impact.

Here is a look at some of The C2 Group’s recent launches, all built on Episerver technologies, as well as links to view the work for yourself.


Screen grab of Robertshaw Controls Website Homepage

Jan. 19 – Robertshaw Controls    

Robertshaw Controls is a global design, engineering, and manufacturing company whose components for heavy consumer durables can be traced worldwide, carrying  with them a reputation for innovation and being built to last.

C2’s vast implementation experience on the Ektron content management system was on full display in this redesign. An engaging and responsive design, simplified navigation, and search functionality on each page help to surface information at a moment’s notice. A robust product catalog now features a faceted search experience as well as a competitor cross-reference tool, making it easy to find and compare Robertshaw’s controls against a competitor. For customers, the retooled and secure "Toolbox" customer dashboard provides one place to view and manage invoices, orders, quotes, and customer preferences.

Screen grab of Wisonsin Lutheran College website homepage

Jan. 20 – Wisconsin Lutheran College

Consistently ranked as one of America's Best Colleges by U.S. News & World Report, WLC, located in Milwaukee, serves 1,200 traditional undergraduate, adult, and graduate students through on-campus, on-location, and online programming.

This site refresh included updates to appearance, structure, and presentation of content. The redesign will improve WLC’s ability to tell its distinctive story and better reflect its core values. As with the majority of higher ed. redesigns, the ability to recruit students was the primary driver of this project.


Screen grab of Wisconsin Housing and Econominc Development Authority (WHEDA) website homepage

Feb. 10 – Wisconsin Housing and Economic Development Authority (WHEDA)

WHEDA's mission is to stimulate the Wisconsin economy and improve the overall quality of life for its residents by providing affordable housing and business financing products.

The finished product boasts a modern appearance complemented by the use of strong imagery,  New audience-based navigation and clearly defined sections were validated through onsite user testing.

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