Three Environments, Two Brands, One Code Set

Todd DeBoer
C2 Team Member Alumni

Humminbird and Jetboil are two outdoor brands, both part of the Johnson Outdoors family, but with very different products, customers, marketing strategies and business initiatives. Both Humminbird and Jetboil engaged The C2 Group to redesign and develop their websites while keeping two major requirements in mind.

  • Requirement 1) leveraging code from one website to another.
  • Requirement 2) minimize content entry, particularly in managing individual products.

C2 solved both major requirements with Ektron CMS and its Digital Experience Hub (DxH) technology.

The process for tackling both projects included delivered designs, creation of specifications, and writing code; all typically on-par for a responsive designed website. However, with the relative newness of the DxH, C2 needed to work closely with both Ektron and Johnson Outdoors.

The DxH was an appropriate choice for Johnson Outdoors as it provides an option for a pre-built connection into a variety of data sources. In the case of Johnson Outdoors, the needed connection was to SharePoint – all product data for Johnson Outdoors is maintained in SharePoint, requiring a DxH connector to SharePoint that would pull data into Ektron.  

As a result, Johnson Outdoors is now able to maintain all product data in one central source,  SharePoint, with the use of Ektron’s DxH. The final DxH SharePoint connector works seamlessly across both the Humminbird and Jetboil brands, and sets the stage for a major re-use opportunity for other Johnson Outdoors web properties.

The C2 Group and Jennifer Hodges of Johnson Outdoors will be at Ektron’s Synergy 2014 Conference!

Learn more from The C2 Group: Visit us at booth 19 at Ektron’s Synergy 2014 Conference from May 4 – 6, 2014. We’d be delighted to answer your questions on code reuse, limiting needless content entry, or Ektron’s DxH products.

Learn more from Johnson Outdoors: Jennifer Hodges, Web Services Manager at Johnson Outdoors, discusses how the company leverages and extends its SharePoint investments through the Ektron DxH at Ektron’s Synergy 2014 Conference on May 5, 2014 at 3:10 pm.

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