October 14, 2021
Elevating Ecommerce: Optimizing Product Detail Pages for the Holiday Season
Most teams preparing for a major website investment frame the decision as a choice between two options: rebuild the platform underneath the site, or redesign the visual presentation itself. The two get scoped together or used interchangeably in planning conversations, as if they were versions of one project. This article separates them by anatomy, explains why the confusion is expensive, and offers a way to locate which part of the system actually needs the work before any budget is committed.
All Insights
August 10, 2021
Making the Subjective, Objective: Using Data-Driven Design
August 2, 2021
Optimizely Release Notes - June & July 2021
July 28, 2021
What's the Difference? PIM vs DAM