April 26, 2021
High Five for Five Times, C2 a Best and Brightest
Most teams preparing for a major website investment frame the decision as a choice between two options: rebuild the platform underneath the site, or redesign the visual presentation itself. The two get scoped together or used interchangeably in planning conversations, as if they were versions of one project. This article separates them by anatomy, explains why the confusion is expensive, and offers a way to locate which part of the system actually needs the work before any budget is committed.
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