Insights

Regulated organizations are putting more of their operation behind a digital front door than ever before, and the environment is increasingly testing the platform behind these channels in terms of security and privacy. Optimizely's DXP answers the challenge with ISO 27001 certification, HIPAA-ready CMS and Experimentation, SOC 2 Type 2 attestation, and a native AI layer in Opal that keeps work inside the secured environment. This appraisal covers what that foundation provides and why native AI is the safer path for heavily regulated teams.