About us

Enabling talented
people to thrive.

C2 Group Team Members

Hi, we're The C2 Group.

We're a Michigan-based web design and development agency that focuses on the strategy, design, and development of world-class digital solutions. Our team of talented experts includes expertise across the web design, development, quality, and delivery lifecycle.

1    Our Story

Our Story

From our offices in Grand Rapids, Mich. (Beer City, USA), we’re a team of enthusiastic technology professionals driven to provide the best in web and in-browser solutions. Our desire to design and develop world-class solutions is surpassed only by our passion of delivering outstanding service and enabling our clients to succeed.

We believe enabling talented people to thrive applies to our team, too. That’s why we’re proud to be named among the nation’s Best and Brightest Companies to Work For (twice), as well as being a six-time Best and Brightest winner in West Michigan. We believe strongly in the value of culture and creating a sought-after destination for other low-ego technology professionals.

2     Values
WHAT MOTIVATES US

Our core values.

Our culture has everything to do with who we are and how we go about our day-to-day work.

Intentional

Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.

Enthusiastic

Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.

Low ego

Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

Intentional

Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.

Enthusiastic

Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.

Low ego

Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

C2 Group Values: IntentionalC2 Group Outdoors GatheringC2 Group Values: Low-ego
3    Officers

Executive Team

Mike Kunzler of C2 Group

Mike Kunzler

Chief Executive Officer

Katie Wilkes of C2 Group

Katie Wilkes

Chief Financial Officer

Katie Herrick of C2 Group

Katie Herrick

Vice President of Employee Experience

David Woodbury of C2 Group

David Woodbury

Vice President of Growth

Matt Ulbrich of C2 Group

Matt Ulbrich

Vice President of Client Experience

Drew Babik of C2 Group

Drew Babik

Vice President of Operations

4    Technologies & Partnerships

Technologies we know

Vue.js
vue.js

C2 proudly partners with Vue, leveraging its progressive framework to deliver dynamic and optimized digital experiences.

Optimizely
optimizely

The C2 Group is a U.S.-based Optimizely Gold Partner that focuses on designing, developing, and supporting digital experiences.

partner
NetCore
Net core

Our team averages more than 10 years' experience in .NET developing secure, technically stable, and easily managed solutions.

C#
c#

With an average expertise spanning over a decade  in C# development, our team crafts robust, secure, and manageable solutions.

Kentico
kentico

As a distinguished Kentico partner, C2 seamlessly harnesses its robust features and advanced capabilities, leveraging years of hands-on experience to craft digital masterpieces that resonate and engage.

partner
Align
first 30 days
Identifying key opportunities, understanding customer acquisition and retention models, evaluating the technology stack, and analyzing the competitive landscape to position you for success.
Opportunity statement
Customer Acquisition
Retention Model
Technology Stack
Competitive Landscape
Define
30-60 DAYS
Within a 30 to 60-day timeframe, we set the stage by embracing an innovative digital perspective, offering expert recommendations, mapping out an adept resource blueprint, charting a compelling go-to-market trajectory.
Digital Mindset
Recommendations
Resource plan
Go-to-Market Strategy
Prototyping & Experimentation
Create
90 DAY CYCLES
With a tight-knit 90-day cycle, we map precise user journeys, dive into targeted experimentation, blueprint sharp technical designs, deliver striking visuals, and lay down a concrete adoption plan.
User Journeys
Experimentation
Technical Design
Visual Design
Adoption Plan
Iterate
90 DAY CYCLES
We integrate real-world feedback, push prototyping boundaries, fine-tune experimentation, and modulate project speed for precision and performance.
Feedback Applied
Advanced Prototyping
Refined Experimentation
Adjusted Velocity
Empower
90 DAY CYCLES
Within the 'Empower' stretch of 90 days at C2 Experience, we masterfully configure platforms, champion rigorous testing, deliver intensive end-user and admin training, and drive full-fledged feature adoption
Platform and Feature Configuration
Quality Assurance Testing
User Acceptance Testing
End User Training
Admin Training
Adoption Fulfillment
Measure
90 DAY CYCLES
We spotlight pivotal results, set feature hierarchies, build a focused backlog, and fine-tune pace to drive measurable outcomes.
Report Key Results
Feature Prioritization
Backlog Creation
Adjusted Velocity
Optimize
REPORTING
We dissect integral results, sharpen feature focus, craft a forward-looking backlog, and adjust our speed, ensuring every move aligns with the path to perfection.
Continuous Improvement
CI/CD Delivery
Fractional Team Solutions
On-Demand Optimizations
5    Accolades
AWARDS

Accolades.

We pride ourselves on working with other industry leaders to deliver award-winning digital experiences.

C2 Group is a CMS Partner of the Year by Episerver
CMS PARTNER OF THE YEAR
C2 Group is a CMS Partner of the Year by Episerver
Best UI/Navigation Winner
NCMPR: National Council for Marketing & Public Relations
GOLD PARAGON & GOLD MEDALLION WINNER
United States Conference of Mayors
NATIONAL PATHWAYS WITH A PURPOSE AWARD
National Association of Government Web Professionals
PINNACLE AWARD WINNER
Web Marketing Association
WEB MARKETING ASSOCIATION
American Advertising Awards
AMERICAN ADVERTISING AWARDS
W3 Awards
W3 AWARDS