Banc of California Stadium

An Agile sprint to a first-class web experience.

Project Summary.

The greater Los Angeles area represents one of, if not the most, prominent and vibrant sports and entertainment markets in the nation. As the construction of Banc of California Stadium (BCS) neared completion, it set a new standard for venues nationwide while facing intense competition among already entrenched and established venues as a go-to for fans, artists, and acts. BCS needed a website to match the modernized venue experience from the physical stadium itself.

Given BCS’s need to appeal to broad audiences, ease of content creation and management was crucial. With a tight timeline to complete the site prior to opening, The C2 Group stepped in with an agile project approach to deliver a quick-to-market CMS solution. Intuitive and optimized for mobile devices, the site provides an elegant experience for viewing venue information, amenities, and event details. Using iterative sprints for design and development, C2 was able to deliver a unique web solution in 10 weeks and under budget.

The Challenge.

Residing among one of the most sought-after markets for entertainment in the nation, Banc of California Stadium came to The C2 Group in need of a web solution that would demonstrate it as an exclusive destination for first-class experiences. The right solution would market the physical space, appeal directly to independent entertainers, and seamlessly unite all other inbound and outbound marketing efforts allowing BCS to fill the stadium schedule, special event needs, and overall revenue generation needs. With just about one third of users purchasing tickets to events through mobile devices, BCS needed a site that was optimized for mobile display, surfaced event and schedule information quickly, and seamlessly enabled direct sales for tickets and merchandise.

Above all, Banc of California Stadium needed a CMS solution that would serve ongoing growth and allow for easy updating and sustaining efforts for non-technical users. In addition, BCS wished to eliminate the need to maintain onsite servers and manage any site updates due to their limited IT resources. With a tight timeline, The C2 Group delivered a unique web solution in just 10 weeks from kickoff.

The Solution.

In need of a new CMS to improve the ease of site updates and sustaining efforts, C2 recommended Umbraco CMS as the new platform for the BCS redesign. A recognized leader in open-source web content management, Umbraco’s .NET-friendly code base allowed BCS’s technical team the flexibility for future growth and ease of future updates. To take the burden off IT resources, BCS chose to pair Umbraco’s cloud product with C2’s hosting and managed services essentially eliminating the need to maintain onsite servers and manage any site- or platform-specific updates. Given its timeline, C2 recommended an agile, sprint-based structure that would use a 10-week timeframe to quickly move the project from discovery research to design ideation into development cycles.

At the kickoff of each sprint, deliverables were defined between C2 and BCS as to what would fit within that sprint. The first, week-long Discovery sprint included a full day of C2 facilitated on-site stakeholder interviews focused on site goals, marketing, audience needs, and industry/competitor analysis. A two-week collaborative design ideation sprint focused on iterative and incremental designs, checking in every other day, with client stakeholders for consistent feedback and near-daily adjustments to review, agree, and sign off on design deliverables. Three sprints, each in two-week durations, used an agile approach to development using consistent and constant feedback for transparent, early, and predictable delivery. These agile sprints worked to unify designs with code execution, pairing the code work with Umbraco’s user-friendly web publishing.

At the end of the 10-week cycle, a formal meeting was conducted between the project teams to review completed project work. Twelve hours of remote training sessions were scheduled as needed focused on general Umbraco use, CMS administration, and content management. Site documentation was provided to site administrators and content managers as how-to guides for maintaining the site in addition to 30 days of post-launch support for any bugs or errors.


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