The Optimizely Optimizer Awards include partner as well as mutual customer recognition. As Most Innovative Digital Experience, this award is presented to the Optimizely customer creating innovative solutions that solve complex business challenges or market demands. The winning solution from CommScope has set a new standard for digital content, commerce, and marketing that improves experiences and achieves specific business outcomes.
A panel of judges selected the CommScope site for its aggressive digital project to expand its brands and business units. Launched in 2020, CommScope’s website was implemented by C2 on Optimizely’s renowned Digital Experience Platform (DXP). With the ability to manage 100,000+ products and quickly connect customers to relevant content and product information from three different brands, CommScope offers a flexible browsing experience that enables and encourages self-service and education and anticipates how different users think and browse.
The C2 Group is a Gold Optimizely Partner and began its Optimizely (Episerver) practice in 2015. In addition to its partner status, C2 has also earned specializations in Content Cloud and Commerce Cloud. C2 is active in co-marketing and product development with Optimizely and is a regular speaker and sponsor of its annual Opticon conference.
“The award recipients in this year’s program represent best-in-class teams that are driving the future of marketing while breaking boundaries through creative, personalized digital experiences,” said Chad Wolf, EVP, Chief Customer Officer at Optimizely. “We’re proud to work with our partners and customers to build powerful digital innovation stories that are shaping the future of digital experience.”