Episerver (Optimizely) Named Leader in Gartner Magic Quadrant for Web Content Management

July 27, 2017
Brian Beaupied

Recent acquisitions of complementary technologies strengthen Episerver's (now Optimizely) digital offering, placing platform in Leaders category for the third straight year.

Content Management

Behind its cloud capabilities and acquisitions that have strengthened its greater strategic and digital offering, Episerver (now Optimizely) was named as a Leader in Gartner’s Magic Quadrant for Web Content Management for the third year in a row Thursday.

In addition to its Gartner recognition, Episerver (Optimizely) made its debut in Forrester's WCM Wave earlier this year.

Gartner defines Leaders as those CMS vendors who drive market transformation and hold a clear vision for the future of digital business and experience management. Leaders boast strong channel partners, like The C2 Group, are well-represented geographically, demonstrate consistent financial performance, and offer broad platform and customer support options.

Joining Episerver (Optimizely) in the “Leaders” category were Sitecore, Adobe, Acquia, Oracle, IBM, and BloomReach.

Download your complimentary report: Gartner Magic Quadrant for Web Content Management.

The following were cited as Episerver's(Optimizely) platform strengths in the Gartner report:

“Episerver has strengthened its overall Digital Experience Cloud platform, including its full digital commerce capability, and timely and well-executed acquisitions. For example, the Peerius acquisition of August 2016, which surfaced as Episerver Personalization, brings machine learning to the entire portfolio: It enhances site search in Episerver Find; product recommendations in Episerver Perform; event triggering in Episerver Reach; and continues to inform and accelerate enhancements in visitor intelligence, dynamic segmenting and customer journey analysis.”

“Episerver is doing more than most WCM providers to equip, encourage and enable customers to exploit the cloud. Episerver Digital Experience Cloud is a platform as a service (PaaS) solution, and includes environments for integration, pre-production and production. All environments are fully managed by Episerver, obviating the need in many cases for separate relationships with content delivery networks or other complementary providers. Episerver also offers prepackaged services to customers and partners, for migration to the cloud, which have proven to accelerate on-premises to cloud transitions.”

“Episerver has done well in retaining the substantial Ektron installed base and converting it to the Episerver Digital Experience Cloud. High levels of attrition often accompany mergers in enterprise software, especially in a crowded and competitive space such as WCM. Episerver has effectively marketed well to its strategic customers, instilling in customers a confidence about its direction. It also provides customers and partners with prepackaged expert services to facilitate product conversion. The Ektron conversion is partly responsible for Episerver's greatly increased regional presence.”

In addition to prepackaged expert services, implementation partners with deep experience on both platforms have perfected processes for easing the conversion effort.  Ektron users interested in the conversion process can learn more by downloading C2's Ektron-to-Episerver Migration Guide.