Orchestrating Digital Excellence for Financial Trust
Old National Bank
The Value
Old National Bank partnered with the C2 Group, to provide comprehensive, proactive, and ongoing website optimization. The team’s efforts enabled Old National Bank to maintain a high-performing, secure, and user-centric digital presence, with significantly improved reliability and efficiency of their online platform. This continuous strategic support, coupled with targeted enhancements, empowered Old National Bank to navigate complex digital integrations during institutional growth, safeguarding user trust and reinforcing their reputation as a secure and reliable financial partner.
+60%
Customer Conversions
The Challenge
Old National Bank faced the constant demand of maintaining a high-performing and user-friendly digital banking platform, a non-negotiable for any financial institution seeking to safeguard customer trust. This critical need included the ongoing goal to keep their website's codebase meticulously clean and up to date, to align with evolving best practices. Furthermore, the bank's growth through institutional mergers and acquisitions introduced significant complexity.
Each integration required expert assistance to establish intricate redirects seamlessly, ensuring that new digital assets were absorbed without impacting existing site functionality, search engine optimization, or the crucial perception of reliability among their customer base. With these challenges in mind, Old National Bank sought a partner capable of delivering consistent web maintenance, proactively addressing emerging issues, and implementing strategic enhancements to ensure their digital ecosystem remained robust, secure, and ready for future expansion.
The Outcome
The C2 Group established itself as a valuable extension of Old National Bank's digital operations, providing comprehensive and continuous website optimization. Daily engagement included meticulous UX and code audits, which were crucial for proactively identifying areas for improvement, upholding best practices, and building a structured backlog for ongoing enhancements.
The C2 team was responsible for consistently delivering bugfixes that directly impacted user functionality, such as correcting missing article categories, resolving persistent interactivity errors, and rectifying navigation issues. Beyond routine fixes, C2 implemented essential enhancements, including critical legal banners across the site. For a specific high-impact project, we significantly updated the homepage banner and blocks to be dynamic, ensuring timely, relevant messaging and improved customer experience. Substantial improvements were also made to the search page by adding suggested search terms and clearly differentiating search results into categories like products, FAQs, and insights, making information much easier to find.
Site performance was optimized by removing inefficient page-level caching and integrating an image resizer, directly contributing to a faster, more responsive site. Crucially, C2 provided vital support in setting up complex redirects during Old National Bank's institutional mergers and acquisitions, ensuring seamless transitions for users while maintaining SEO integrity. Operational effectiveness was bolstered by detailed monthly deployment planning, which ensured all efforts were precisely aligned with Old National Bank's priorities and provided clear communication regarding project progress and necessary adjustments, ultimately simplifying the client's job and reducing stress.
See what we’ve done for other Industry leaders
EXPLORE MORE CASE STUDIESACCO Brands
Alamo Colleges
ACCO Brands