The C2 Group established itself as a valuable extension of Old National Bank's digital operations, providing comprehensive and continuous website optimization. Daily engagement included meticulous UX and code audits, which were crucial for proactively identifying areas for improvement, upholding best practices, and building a structured backlog for ongoing enhancements.

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The C2 team was responsible for consistently delivering bugfixes that directly impacted user functionality, such as correcting missing article categories, resolving persistent interactivity errors, and rectifying navigation issues. Beyond routine fixes, C2 implemented essential enhancements, including critical legal banners across the site. For a specific high-impact project, we significantly updated the homepage banner and blocks to be dynamic, ensuring timely, relevant messaging and improved customer experience. Substantial improvements were also made to the search page by adding suggested search terms and clearly differentiating search results into categories like products, FAQs, and insights, making information much easier to find.

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Site performance was optimized by removing inefficient page-level caching and integrating an image resizer, directly contributing to a faster, more responsive site. Crucially, C2 provided vital support in setting up complex redirects during Old National Bank's institutional mergers and acquisitions, ensuring seamless transitions for users while maintaining SEO integrity. Operational effectiveness was bolstered by detailed monthly deployment planning, which ensured all efforts were precisely aligned with Old National Bank's priorities and provided clear communication regarding project progress and necessary adjustments, ultimately simplifying the client's job and reducing stress.

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ONB is a prominent financial institution providing a comprehensive range of banking services to individuals, families, and businesses. Committed to serving its communities, ONB offers solutions including personal and business banking, loans, wealth management, and digital banking services. Their digital presence is crucial for customer engagement, service delivery, and maintaining their reputation as a trusted financial partner, requiring a high-performing, user-friendly, and secure online platform to meet the evolving needs of their clientele.

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