Successful B2B ecommerce implementations go beyond a simple shopping cart. In fact, B2B buyers expect the same online shopping experience that they receive as customers of B2C sites.
Your online ecommerce website should enable your organization to solve its unique challenges with features and capabilities such as customer-specific products and pricing, self-service options, easy-to-use on-site search, detailed product images and information, and more.
By doing so, you can deliver a frictionless, self-serving B2B ecommerce experience that drives higher revenue, accelerated business growth, increased average order value, and reduced cost per transaction.
Let your customers self-serve their account with a host of account management features like repeat orders, requesting quotes, payment and invoice options, and more.
Provide the capability for customers to purchase custom products and present the right price to the right customer, based on their unique product bundles and order volume.
Display product information in the most optimized way, and give customers the ability to easily filter and find content, products, and resources based on keyword product attributes.
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Tailor content and product suggestions to customers based on their browsing or previous purchase history with marketing tools that analyze customer data and insights in real time.
Benefit internally by allowing marketing teams to easily manage content, products, categories, promotions, and workflows across websites without IT intervention.
Integrate with back-end processes like ERP, CRM, PIM, DAM, and other systems to better leverage data for operational efficiency and a smoother shopping experience.
With the right ecommerce strategy and partner, you can navigate the challenging digital landscape, deliver positive ROI for your business, and drive customer loyalty.
The C2 Group specializes in designing and developing custom CMS and ecommerce solutions for B2B retailers, manufacturers, and distributors. Our dedicated team of digital strategists, UX designers, and web developers are experienced in working with leading enterprise platforms such as Episerver, Kentico, Sitefinity, and more.
We understand how to simplify the complexity of commerce so that every touchpoint delivers a unified and remarkable customer experience. It’s why we have a reputation for bringing notable B2B companies into the digital age, and teaching them to scale further, faster. We know the technology, tools, and people you need to succeed in ecommerce.
You may not know where to start in your ecommerce transformation, and that's okay. We pair our proven process with our unique experiences to solve your digital challenges or to simply share our knowledge.
You've selected a software vendor for your ecommerce or digital experience platform. Now, you are looking for a trusted partner to get started with your web migration, implementation, or integration.
Could your ecommerce website benefit from an extra set of hands? C2's Continuous Support & Optimization gives you access to our full-service web team for regular maintenance and enhancements to reach your digital goals.
Check out our Ecommerce Platform Guide comparing eight of the leading mid-market and enterprise-level ecommerce platforms including Optimizely (Episerver), Magento, Sitecore, Kentico, ShopifyPlus, Salesforce, BigCommerce, and Oracle.
If you prefer to talk to someone on our team, fill out our contact form below for a free consultation. We’ll discuss your organization's unique selling processes and suggest the best B2B ecommerce platform for your business needs and customer demands.
"With millions of collective visitors to the individual legacy CommScope, ARRIS and RUCKUS websites, our digital channel is one of the most visible and has the most reach. C2 helped us consolidate to one website, allowing us to portray a single face externally, showcase our broader capabilities and enable us to capitalize on cross-sell and upsell opportunities."
- Keri Becker, Director of Digital Marketing at CommScope
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