Web Personalization
Workshop
Helping you increase confidence in testing, driving measurable results, and adopting a scalable personalization experimentation culture.
It's a win-win situation with web personalization.
From Amazon to Netflix and Spotify, we are catered to every day with personalized digital experiences. As a result, users have come to expect the same level of one-to-one personalization from companies of all sizes.
Meanwhile, companies that master personalization can increase their growth rates by 6-10%. Delivering the right message to the right person at the right time along their customer journey allows organizations to improve marketing efficiency, boost online sales revenue, and build stronger relationships with their customers.
That's right. Personalization is more best practice than passing digital fad. However, for most companies, getting started with web personalization is still a challenge.
Business review
We start by understanding business goals, relevant metrics/KPIs, the business case for personalization, and the impact of personalization on digital teams.
Business review
We start by understanding business goals, relevant metrics/KPIs, the business case for personalization, and the impact of personalization on digital teams.
Audience research
Breaking down customer audiences, their journeys and touchpoints, and available analytics help us identify a key segment of your audience for a personalization pilot.
Audience research
Breaking down customer audiences, their journeys and touchpoints, and available analytics help us identify a key segment of your audience for a personalization pilot.
Business requirements
Based on business and user needs, we gather and document requirements to inform technology platform selection, development, and delivering the ideal end user experience.
Business requirements
Based on business and user needs, we gather and document requirements to inform technology platform selection, development, and delivering the ideal end user experience.
Current state assessment
We'll review the current site's content, design, and underlying technology, providing recommendations, where appropriate, to realize your web personalization strategy.
Current state assessment
We'll review the current site's content, design, and underlying technology, providing recommendations, where appropriate, to realize your web personalization strategy.
Project plan
We tailor a project plan for a pilot personalization program to your organization's needs and capabilities, inclusive of scope, timeline, and resources.
Project plan
We tailor a project plan for a pilot personalization program to your organization's needs and capabilities, inclusive of scope, timeline, and resources.
Creative concepts
We'll design wireframes for personalized components, like content and product recommendations, in a current or revised version of your website's information architecture.
Creative concepts
We'll design wireframes for personalized components, like content and product recommendations, in a current or revised version of your website's information architecture.
Our approach to web
personalization.
We understand that every organization will require a customized strategy to meet their unique and specific goals. That’s why “no surprises” approach and proven process is designed with flexibility to set you up for success with clear goals and measurables along with a tailored execution plan.
Our personalization experience draws upon a unique
combination of industries, technologies, and best practice expertise with a common end goal of honing one-to-one marketing personalization strategies and building the enablers for sustainable success.
Get in touch
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