Custom JavaScript heats up consumer engagement.

The C2 Group partnered with Jetboil on award-winning redesign that literally unpacks a Jetboil system as users scroll the homepage.

The Challenge.

This website is hot. Jetboil's all-in-one portable cooking systems are extremely popular among outdoor enthusiasts for their lightweight and compact design. This innovative and award-winning redesign highlights the cooking system's many uses, accessories, and product engineering through the use of custom JavaScript that literally unpacks a Jetboil system as users scroll the homepage.

Unpack. Ignite. Boil.

Lightweight, compact, and efficient, Jetboil all-in-one cooking systems are trusted by outdoor aficionados of all kinds to provide hot meals in the field.

A primary requirement for this website was communicating the many uses of a Jetboil system while demonstrating its ease of use and pack-ability. All content needed to be managed in one content management system, while being available across multiple devices, including mobile and tablet formats. Content needed to be sustained with minimal data entry and image manipulation, with product data and commerce managed in SharePoint, yet displayed on the site as one, cohesive experience. A thorough Discovery session quickly uncovered that a redesigned and responsive website, built on the Ektron content management system and leveraging Ektron’s SharePoint DxH connector, would fill the need.

The Solution.

The result was a website that looked great on any device, relayed a unique message, and easily guided visitors through to conversion. The innovative and award-winning design unpacks Jetboil’s cooking systems as users scroll the homepage, highlighting product engineering as well as its many uses, features, and accessories.

Award-winning design recognized by:

W3 Award Logo: Recognizing the Power of Web Creativity
American Advertising Awards Logo
Web Marketing Association Logo

Related Projects

UX & Design
Banc of California Stadium
An Agile sprint to a first-class web experience.
UX & Design
Alamo Institutes - Career Pathfinder Tool
Explore. Plan. Apply.
Content Management
UX & Design
Managed Services
Alamo Colleges District
Mobile bounce rates drop 65% following Episerver (Optimizely) redesign.