Insights

Almost every consolidation, whether it comes from a merger, an acquisition, or a decision to unify independent business units, produces the same quiet assumption: combining the technology is the hard part, and the content will sort itself out once everyone is on the same system. In practice, it rarely does. Each brand or business unit arrives with its own history of ownership, its own taxonomy or lack thereof, its own review process, and its own definition of what "current" means. None of that gets resolved by a platform migration. It gets inherited, too often unexamined, into whatever system comes next.